It’s no surprise that online shopping is easier for everyone. Online sales have grown to be the fourth largest sector over all and the reason is convenience. It is a huge benefit for individuals with disabilities. Online shopping erases many challenges the disabled face when shopping at a physical store. According to the United States Census, 19% of the U.S. population have trouble finding reliable transportation for shopping. And a survey by Mississippi State University found that the disabled are twice as likely to lack transportation than those who don’t have disabilities.

As a result, having an ADA-compliant e-commerce is essential. If the disabled cannot access your site, you may lose a potential customer or be at risk of a lawsuit. Here are some common areas to keep in mind when making your e-commerce site accessible.

The Check Out Page

Online shoppers abandon nearly 70 percent of their purchases in the shopping cart so it’s important to get this page right for everyone including the disabled. Make sure that the Checkout Button is easy to find with screen readers, screen magnifiers and other software. It’s common for people with disabilities to navigate websites using the TAB button instead of a mouse. If they can’t access the checkout button using the TAB button, your website will not be accessible to them.

Website Forms

If coded improperly, website forms can be difficult for people with disabilities to complete. Forms should be able to connect to a screen reader, have proper labels, and include a digital keyboard so users can fill out the forms using their mouse. Our easy to install software helps users fill out forms, search bars, surveys and more by adding a built in on-screen keyboard whenever they hover over a blank field.

Fonts and Colors

By having enough font size and color contrast, it will be easier for those with color blindness and low vision to view your website. If not, your site’s content may be indiscernible and the user will not be able to view it clearly.

Alt Text

Alternative text, also known as alt text, allows for screen readers to read image content out loud. By adding a description of what the product images are in the website’s code, screen readers will be able to let the blind know which product page they’re accessing.

AvenueADA has quick and easy software that will make your e-commerce site compliant in all these areas and more. Contact us today for a demo!